PPC Services

Enterprise PPC Management Services

As an award-winning enterprise PPC management agency, ARMOUR is dedicated to maximizing your return on ad spend (ROAS). Whether you’re aiming to boost ecommerce sales, generate leads, or increase phone calls for your business, our tailored enterprise PPC services are designed to help you achieve your most important business goals seamlessly.

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What do our enterprise PPC management services include?

Explore the comprehensive enterprise PPC management services offered by ARMOUR, designed to cater to your specific needs. Our end-to-end solution covers the entire spectrum of building, implementing, and overseeing your enterprise-level pay-per-click (PPC) campaign. Delve into the intricacies of our customizable enterprise PPC management services, a proven solution that has contributed to generating over $3 billion in revenue for our clients. Learn more about the impactful and tailored solutions we provide.

PPC Audit


PPC Audit by ARMOUR Digital Marketing Agency

Through a thorough PPC audit, your assigned account manager will formulate data-driven suggestions for enhancing your pay-per-click strategy. They will also meticulously assess the well-being of your ad campaigns, confirming the proper setup and optimization of your account, campaigns, and ad groups.


The audit will encompass evaluation in various areas, such as:

  • Competitor ads
  • Bid optimization
  • Advertising assets, including images, landing pages, and ad copy
  • Tracking

And more.


Relying on their findings, your account manager will craft a tailor-made PPC marketing strategy designed specifically for your business.

Keyword Research & Analysis


Keyword Research & Analysis

At our PPC advertising firm, we leverage a diverse array of tools designed to delve deep into your customers' search behavior. Our approach involves predictive analysis to anticipate the keywords they're likely to input into the search box. Here's how we break down and manage the key elements:


  • Keyword Identification: We meticulously identify your target keywords, ensuring they align with your business goals.
  • Categorization: The identified keywords are categorized based on industry relevance, search volume, and competition, allowing for a strategic and targeted approach.
  • Negative Keyword Expansion: Our strategy includes ongoing identification and incorporation of negative keywords to refine targeting, ensuring your ads are shown to the most relevant audience.
  • Continuous Refinement: Our paid search specialists are dedicated to ongoing refinement of your keyword list. This dynamic process ensures that we stay attuned to shifts in user behavior, capturing your target audience's evolving interests and search intent.

With this comprehensive strategy, we not only initiate your campaigns with precision but also adapt to the ever-changing landscape of online searches, maximizing the effectiveness of your PPC endeavors.

Ad Creatives


Ad creatives by ARMOUR Digital Marketing Agency

Effortlessly undertake the process of building, launching, and optimizing ad campaigns with ARMOUR's pay-per-click services. As a comprehensive agency, ARMOUR possesses the internal expertise required to seamlessly create, initiate, and oversee a successful ad campaign, taking care of essential tasks such as:


  • Setting up ad campaigns
  • Designing ad graphics
  • Writing ad copy
  • Building ad landing pages
  • Creating audio or video ads

By choosing ARMOUR Digital Marketing Agency, you gain the advantage of outpacing the competition, swiftly launching compelling ads that captivate and convert your target audience. Additionally, you sidestep the challenges of vying for in-house design resources and avoid the pitfalls associated with hiring freelancers through our streamlined PPC advertising services.

Bid Management


Bid Management

Eliminate unnecessary ad spend concerns. Utilize ARMOUR's PPC management services where bid management is seamlessly integrated, offering:


  • Vigilant monitoring for fraudulent activity
  • Strategic bid optimization to maximize return on investment (ROI)
  • Leveraging AI to meet monthly ad spends

Through our proactive bid management approach, your team can redirect valuable time away from constant ad account monitoring and focus on projects that demand your attention. Experience efficiency and peace of mind with ARMOUR.

Landing Page Optimization


Landing Page Optimization

Elevate your online presence with ARMOUR Digital Marketing Agency's cutting-edge Landing Page Optimization service. Our expert team is dedicated to refining and enhancing your landing pages to ensure maximum impact and conversion. Here's what sets our service apart:

 

  • Strategic Analysis: We conduct a comprehensive analysis of your current landing pages, identifying strengths and areas for improvement.
  • Conversion-Centric Design: Our team specializes in crafting visually compelling and user-friendly designs that guide visitors seamlessly towards conversion points.
  • A/B Testing: Harness the power of data-driven decision-making through our meticulous A/B testing methodology, refining elements for optimal performance.
  • Performance Tracking: We implement robust tracking mechanisms to monitor user behavior, allowing for continuous optimization based on real-time insights.
  • Customized Solutions: Every business is unique, and so are our optimization strategies. We tailor our approach to align with your specific goals and target audience.

 

With ARMOUR's Landing Page Optimization service, unlock the full potential of your digital presence, turning clicks into conversions and visitors into loyal customers. Elevate your online success with our expertise.

The Advantages of Enterprise PPC Management Services

Harness the precision and efficiency of ARMOUR Enterprise PPC Management Services to elevate your digital advertising strategy. Crafted to address the distinctive requirements of your enterprise, our services deliver a strategic edge to your Pay-Per-Click campaigns, ensuring impactful and targeted results.

Strategic Scalability and Global Reach

Enterprise PPC management services are equipped to handle campaigns at a larger scale, enabling businesses to reach diverse audiences across multiple markets, regions, or even countries. As enterprises expand, these services can seamlessly scale campaigns to accommodate increased advertising needs and changing market dynamics.

Sophisticated Customization

Our enterprise PPC management services offer highly customized strategies, aligning advertising efforts with the specific goals, challenges, and nuances of a large organization. Utilizing sophisticated audience targeting techniques, these ppc services can segment and target audiences with precision, improving the relevance and effectiveness of ad campaigns.

Advanced Tools and Technology

Leveraging advanced technologies and enterprise-level tools, such as cutting-edge bid management platforms, analytics tools, and CRM systems, enables more effective and data-driven campaign management. These services often integrate automation tools, streamlining repetitive tasks and allowing for real-time adjustments based on performance metrics.

Dedicated Account Management & Support

With dedicated account manager, ARMOUR ensures you receive personalized attention, understanding the unique needs of your enterprise. Collaborating closely with ARMOUR PPC Agency means strategic alignment with your business objectives, fostering a deeper understanding and more effective campaign management.
Our Clients

Listen to our clients

  • Igal Manoah
    Marketing Director, Schneider Electric

    "Their direction and guidance in the digital space along with their easy going, creative demeanors make them an ideal partner."

  • Igal Manoah - Schneider Electric
  • Hayati Bahar
    CEO, Haypak

    "The team lives and breathes design, translating their ideas into incredible marketing success."

  • Hayati Bahar - Haypak
  • Jonathan Nosan
    Founder, Contorture

    "ARMOUR went above and beyond our expectations. They are experts in the digital space."

  • Jonathan Nosan - Contorture

FAQs about enterprise PPC services

Do you have additional questions about PPC management services? Browse our FAQ!

What is PPC?

PPC stands for "Pay-Per-Click," a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to a website rather than attempting to "earn" those visits organically. In a PPC campaign, advertisers bid on specific keywords relevant to their target audience. When users conduct searches using those keywords, the advertiser's ad may appear on the search engine results page. The cost of each click is determined through a bidding process, with factors like ad relevance, bid amount, and quality of the landing page influencing ad placement.

 

PPC advertising is commonly associated with search engines, with Google Ads being a prominent platform. However, it extends to social media platforms and other websites that offer display advertising. The key advantage of PPC is its ability to deliver targeted traffic quickly, making it a powerful tool for businesses aiming to increase online visibility, drive traffic, and achieve specific marketing goals.

What is the difference between PPC and enterprise PPC services?

PPC (Pay-Per-Click) refers to online advertising in which advertisers pay a fee each time their ad is clicked. It is a digital marketing model commonly employed by businesses of various sizes to drive targeted traffic to their websites. Standard PPC campaigns often focus on specific keywords and are suitable for small to medium-sized businesses with localized targets and modest budgets.

On the other hand, Enterprise PPC is a specialized form of PPC tailored for large corporations with substantial advertising budgets and a need to manage campaigns at a larger scale. Enterprise PPC goes beyond the scope of standard PPC by handling complex campaigns across multiple markets, regions, or even countries. It involves advanced customization, strategic planning, and the utilization of sophisticated tools and technologies to address the unique challenges and goals of large enterprises in the digital advertising landscape.

What factors determine the scale of a PPC campaign in an enterprise context?

The scale of a PPC campaign in an enterprise context is determined by factors such as the available budget, business goals, target audience size, and the geographic scope of the campaign. The larger the budget and broader the business objectives, the more extensive and complex the PPC campaign is likely to be.

Why invest in PPC?

Investing in PPC (Pay-Per-Click) advertising offers several compelling advantages for businesses aiming to enhance their online presence and achieve specific marketing goals:

  1. Immediate Visibility: PPC provides instant visibility on search engine result pages (SERPs) and other digital platforms. As soon as a campaign is set up, ads can appear for relevant searches, driving immediate traffic to your website.

  2. Targeted Advertising: PPC allows precise targeting based on demographics, location, devices, and user behavior. This precision ensures that your ads are displayed to a highly relevant audience, increasing the likelihood of attracting potential customers.

  3. Measurable Results: PPC platforms provide detailed analytics and reporting tools, allowing you to track key metrics such as clicks, impressions, conversions, and return on investment (ROI). This measurable data enables data-driven decision-making and continuous optimization for better campaign performance.

  4. Cost Control: With PPC, you have control over your budget. You set a daily or monthly spending limit, and you only pay when users click on your ads. This cost-effective model allows for efficient allocation of resources, ensuring that you pay for actual engagement with your ads.

  5. Flexibility and Customization: PPC campaigns are highly flexible and can be customized to align with specific business objectives. Advertisers can adjust bids, ad copy, and targeting parameters in real-time, allowing for quick adaptation to market changes and campaign optimization.

  6. Brand Exposure: PPC advertising extends beyond search engines to include social media platforms and display networks. This broad reach enhances brand exposure, allowing businesses to connect with their audience across various online channels.

  7. Competitive Advantage: PPC provides a level playing field for businesses of all sizes. With effective strategies and optimization, even smaller businesses can compete with larger competitors for ad space and audience attention.

  8. Enhanced Local Presence: For businesses with a local focus, PPC allows geotargeting, ensuring that ads are shown to users in specific locations. This is particularly beneficial for brick-and-mortar stores or service providers targeting a local audience.

 

In summary, investing in PPC offers a dynamic and results-driven approach to digital advertising, providing businesses with the tools to reach their target audience, measure performance, and achieve tangible outcomes in a cost-effective manner.

What are the benefits of PPC Management?

PPC (Pay-Per-Click) management offers a range of benefits for businesses aiming to maximize the effectiveness of their paid advertising campaigns. Here are several advantages of investing in PPC management:

  1. Expert Strategy Development: PPC management services bring in-depth expertise to create and implement effective strategies tailored to your business goals. Professionals understand the intricacies of keyword selection, ad targeting, and bid management, ensuring your campaigns are strategically optimized.

  2. Time Efficiency: Managing PPC campaigns involves numerous tasks, from keyword research to continuous optimization. PPC management services save businesses time by handling these tasks, allowing internal teams to focus on core business activities.

  3. Cost Optimization: Experienced PPC managers continually analyze and refine campaigns to optimize keyword bids, ad placements, and overall strategy. This helps maximize the return on investment (ROI) and ensures efficient spending of your advertising budget.

  4. Advanced Tools and Technology: PPC management services often have access to advanced tools and technologies that may be expensive for individual businesses. This includes analytics platforms, bid management tools, and other resources that contribute to more effective campaign management.

  5. Data-Driven Decision-Making: PPC managers leverage data analytics to track and interpret campaign performance. This data-driven approach allows for informed adjustments, ensuring that campaigns are continuously optimized for better results.

  6. Customized Solutions: Every business is unique, and PPC management services tailor their approach to align with your specific goals and target audience. Customized strategies maximize the relevance and impact of your campaigns.

  7. Strategic Keyword Selection: PPC managers conduct thorough keyword research to identify the most relevant and effective keywords for your industry. This strategic approach ensures that your ads are displayed to users actively searching for your products or services.

  8. Ad Copy Optimization: Crafting compelling and engaging ad copy is crucial for campaign success. PPC managers focus on optimizing ad text, headlines, and visuals to capture attention and drive clicks.

  9. Continuous Monitoring and Adjustments: PPC managers monitor campaign performance in real-time and make necessary adjustments based on data insights. This proactive approach ensures that campaigns stay aligned with goals and adapt to changes in the competitive landscape.

  10. Performance Accountability: PPC management services provide clients with regular reports and insights into campaign performance. This transparency holds the agency accountable and helps clients understand the impact of their PPC investment.

  11. Stay Ahead of Algorithm Changes: PPC managers stay informed about changes in algorithms on platforms like Google Ads. This awareness allows them to adapt strategies quickly, ensuring campaigns remain effective in evolving digital landscapes.

  12. Competitive Advantage: With the expertise of PPC management services, businesses gain a competitive advantage. Effective strategies and optimizations enable businesses to compete more effectively for ad space and audience attention.

 

In summary, PPC management is a valuable investment for businesses seeking to achieve their marketing objectives through paid advertising. The benefits include strategic expertise, time efficiency, cost optimization, and the ability to stay ahead in a dynamic digital marketing environment.

What are PPC services?

PPC services, or Pay-Per-Click services, refer to a range of offerings provided by digital marketing agencies or professionals to help businesses create, manage, and optimize their PPC advertising campaigns. These services are designed to maximize the effectiveness of pay-per-click advertising, which is a model where advertisers pay a fee each time their ad is clicked.

Key components of PPC services typically include:

  1. Keyword Research: Identifying and selecting relevant keywords that potential customers are likely to use when searching for products or services. This is crucial for targeting the right audience.

  2. Ad Creation: Developing compelling and engaging advertisements that resonate with the target audience. This includes crafting ad copy, designing graphics or visuals, and creating compelling calls-to-action.

  3. Campaign Setup: Structuring and organizing PPC campaigns, including creating ad groups, selecting targeting options, and setting budgets. Proper campaign setup is essential for effective ad delivery.

  4. Bid Management: Strategic management of bid amounts for selected keywords to ensure optimal ad placement. Bid management involves adjusting bids based on factors such as competition and desired campaign goals.

  5. Landing Page Optimization: Ensuring that the landing pages linked to the ads are well-designed, relevant, and optimized for conversions. This contributes to a seamless user experience and higher conversion rates.

  6. Monitoring and Analysis: Continuous monitoring of campaign performance, including tracking key metrics such as clicks, impressions, click-through rates, and conversions. Analysis of this data helps in making informed decisions for campaign improvement.

  7. A/B Testing: Conducting experiments with different ad elements (such as headlines, copy, or visuals) to determine which variations perform better. A/B testing helps refine campaigns for optimal results.

  8. Remarketing Strategies: Implementing strategies to re-engage users who have previously interacted with the website but did not convert. This involves showing targeted ads to users as they browse other websites or platforms.

  9. Reporting and Insights: Providing clients with regular reports and insights into campaign performance. Clear reporting helps clients understand the impact of their PPC investment and informs future strategic decisions.

  10. Optimization and Adjustments: Proactively making adjustments to campaigns based on performance data. This includes refining keywords, adjusting bids, and optimizing targeting parameters to achieve better results.

 

PPC services are valuable for businesses looking to leverage the benefits of paid advertising on platforms like Google Ads, Bing Ads, and social media channels. These services aim to deliver a strong return on investment by driving targeted traffic, increasing brand visibility, and ultimately contributing to business growth.

What platforms offer PPC?

Several platforms offer PPC (Pay-Per-Click) advertising services, providing businesses with opportunities to promote their products or services through paid online advertising. Some of the prominent PPC platforms include:

  1. Google Ads (formerly Google AdWords): Google Ads is one of the most widely used PPC platforms. It allows businesses to display ads on Google's search engine results pages (SERPs), as well as on Google's Display Network and YouTube. Google Ads operates on a keyword bidding system, where advertisers bid for ad placement based on specific keywords.

  2. Bing Ads: Bing Ads is Microsoft's PPC advertising platform, serving ads on the Bing search engine and its network of partner sites. Similar to Google Ads, advertisers bid on keywords to display their ads in relevant search results.

  3. Facebook Ads: Facebook Ads enables businesses to create targeted advertisements on the world's largest social media platform. Advertisers can target specific demographics, interests, and behaviors, making it a powerful platform for reaching a highly segmented audience.

  4. Instagram Ads: Instagram Ads, owned by Facebook, allows businesses to create visually appealing ads that appear in users' Instagram feeds. Advertisers can target audiences based on various factors, including demographics and user interests.

  5. Twitter Ads: Twitter Ads provides opportunities for businesses to promote tweets, accounts, or trends to a targeted audience. Advertisers can target users based on interests, demographics, and keywords.

  6. LinkedIn Ads: LinkedIn Ads caters to a professional audience, allowing businesses to target professionals based on job title, industry, company size, and more. It offers sponsored content, sponsored InMail, and display ads.

  7. Pinterest Ads: Pinterest Ads allow businesses to promote their products or services through visually appealing pins. Advertisers can target users based on interests, demographics, and search behavior.

  8. Amazon Advertising: Amazon Advertising enables sellers to promote their products on the Amazon platform. Advertisers can bid on keywords, and their products appear in search results or on product detail pages.

  9. Snapchat Ads: Snapchat Ads cater to a younger demographic, allowing businesses to create engaging vertical video ads that appear to Snapchat users. Advertisers can target users based on age, location, and interests.

  10. YouTube Ads: YouTube Ads offer various ad formats, including TrueView (skippable) ads, non-skippable ads, and display ads. Advertisers can target users based on their viewing behavior and demographics.

 

These platforms provide diverse options for businesses to reach their target audience through paid advertising, and the choice of platform depends on factors such as the target audience, advertising goals, and the nature of the products or services being promoted.

Is it possible to audit an existing PPC campaign?

Yes, it is indeed possible to audit an existing PPC (Pay-Per-Click) campaign. In fact, conducting a thorough PPC audit is a valuable practice for businesses looking to assess the performance, efficiency, and overall health of their current advertising efforts. Here's an overview of the steps involved in auditing an existing PPC campaign:

  1. Review Campaign Structure: Examine the overall structure of the campaign, including the organization of ad groups, the relevance of keywords, and the alignment with business objectives. Assessing the campaign structure ensures that it is logically organized for optimal performance.

  2. Keyword Analysis: Evaluate the effectiveness of the selected keywords. Identify high-performing keywords that contribute to conversions and assess the relevance and performance of low-performing keywords. Adjust the keyword list as needed to align with campaign goals.

  3. Ad Copy and Creatives: Analyze the ad copy and creatives to ensure they are compelling, relevant, and aligned with the target audience. Evaluate the use of ad extensions and assess whether the messaging is consistent with the landing pages.

  4. Bid Management: Review bidding strategies to ensure they align with campaign objectives. Assess the competitiveness of bid amounts for targeted keywords and make adjustments as needed to optimize ad placements.

  5. Landing Page Evaluation: Examine the landing pages linked to the ads. Ensure that the landing pages are relevant, user-friendly, and optimized for conversions. Assess the alignment between ad messaging and landing page content.

  6. Quality Score Analysis: Check the Quality Scores assigned by the PPC platform. Quality Scores are indicative of the relevance and quality of your ads, keywords, and landing pages. Improving Quality Scores can positively impact ad performance and costs.

  7. Conversion Tracking: Verify that conversion tracking is properly set up. Ensure that meaningful conversion actions, such as form submissions or purchases, are being accurately tracked. This data is crucial for assessing campaign effectiveness.

  8. Budget Allocation: Evaluate the budget allocation across campaigns and ad groups. Assess whether the budget distribution aligns with the priority of different products or services. Make adjustments to allocate budget more effectively.

  9. Competitor Analysis: Conduct a competitive analysis to understand how competitors are approaching PPC in your industry. Identify opportunities to differentiate your campaigns and stay competitive.

  10. Performance Metrics: Analyze key performance metrics such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). Assess trends over time and identify areas for improvement.

  11. Ad Schedule and Geotargeting: Review ad scheduling and geotargeting settings. Ensure that ads are displayed at optimal times and in relevant locations based on the target audience.

  12. Device Targeting: Evaluate device targeting settings. Ensure that campaigns are optimized for different devices, such as desktops, tablets, and mobile devices, based on user behavior.

  13. Ad Platform Settings: Review settings within the PPC platform, such as ad rotation preferences, audience targeting options, and ad delivery settings. Ensure that these settings align with campaign goals.

  14. Ad Fraud and Click Quality: Monitor for potential ad fraud and assess click quality. Identify any signs of fraudulent activity or low-quality clicks that may be impacting campaign performance.

 

By conducting a comprehensive PPC audit, businesses can gain valuable insights into the strengths and weaknesses of their campaigns, identify optimization opportunities, and make data-driven adjustments to improve overall performance. It's a proactive approach to ensuring that PPC efforts align with business objectives and deliver a strong return on investment.

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